Privacy Policy

The privacy of individuals and the protection of personal data are fundamental human rights. It is our duty to handle all data we collect, process, and store with care and responsibility.

At Radenović dental clinic, your personal data is entrusted to us with a clear purpose – to provide you with safe, high-quality, and long-term dental care. We collect data only when necessary and process it while applying the highest standards of protection.

Radenović dental clinic adheres to the following principles:

• We do not collect more personal data than necessary
• We do not use personal data for purposes you have not been informed about
• We do not retain personal data longer than necessary
• We never sell, lend, or distribute your personal data to third parties without legal grounds
• We do not use automated decision-making or profiling
• We continuously ensure that personal data is securely stored and protected

We encourage you to read this Privacy Policy carefully. It has been written as clearly and transparently as possible to maintain your full trust in how we handle your data.

If you have any questions, you may contact us at any time:

Radenović dental clinic, based in Belgrade, Serbia, is the controller of your personal data.

This means we determine the purposes and means of processing your personal data and are responsible for its protection, in accordance with the Law on Personal Data Protection of the Republic of Serbia.

Appointment for an initial consultation

When scheduling an appointment or contacting us, we collect:

• name and surname
• email address
• phone number

These data are necessary so that we can:

• get in touch with you
• understand your needs
• arrange your visit and appointment

You may optionally share dental scans (e.g. an orthopantomogram) with us. Such data is processed with a special level of protection, as it belongs to the category of health data.

If you decide not to proceed with the examination or further communication, your data is permanently deleted.

During the provision of dental services

During diagnostics and treatment, we collect and process:

• data about your dental health
• medical data relevant to therapy (allergies, chronic conditions, reactions to anesthesia, etc.)

This data is necessary to ensure:

• safe performance of procedures
• proper treatment planning
• long-term monitoring of results

During treatment we may also take photographs of your teeth and smile to monitor the course of therapy. These photographs are stored exclusively in your medical record.

We retain your medical documentation in accordance with legal obligations, for a minimum of 10 years after the completion of treatment, after which older data is archived.

All members of our team are bound by professional confidentiality regarding your data.

Phone call recordings

Incoming and outgoing phone calls may be recorded for the purpose of:

• improving the quality of communication
• handling complaints and claims

Recordings are retained for the shortest possible period, up to a maximum of 12 months, after which they are permanently deleted.

Video surveillance

To protect patients, staff, and property, certain areas of the clinic are covered by video surveillance.

• Areas under surveillance are clearly marked
• Recordings are used solely for security purposes
• They are retained for a limited time, up to a maximum of 6 months

Recruitment and employment

During the recruitment process we collect:

• name and surname
• contact details
• education and work experience
• data from your CV

This data is used solely for conducting candidate selection.

Data of candidates who are not selected is deleted or retained only with prior consent for future opportunities.

Consumer complaints

In the event of a complaint, we collect the necessary data so that we can:

• process your request
• provide a response and resolution

This data is retained for up to 12 months.

Newsletter and marketing communication

We use your email address to send:

• information about services
• news from the clinic
• special offers

Only on the basis of your consent. You can unsubscribe from the list at any time.

Data collected via the website

When you fill out the contact form on our website, we collect:

• name and surname
• email address
• phone number (optional)

We use this data to respond to your inquiry and organize further communication. The data is deleted after the communication ends or upon expiry of legal obligations.

Our website is not intended for individuals under 16 years of age without the consent of a parent or guardian.

Access to your data is granted exclusively to:

• authorized members of our team
• trusted business partners (e.g. IT support, dental laboratories)

Data is shared only when necessary for delivering the service and always under the obligation of confidentiality and data protection.

At any time, you have the right to:

• request access to your data
• request correction of inaccurate or incomplete data
• request deletion of data (where legally possible)
• object to the processing of data
• request restriction of processing
• request data portability
• withdraw your consent

To exercise your rights, you may contact us at:

We will respond as soon as possible, and no later than within 30 days.

If you believe your data is being processed unlawfully, you have the right to file a complaint with the competent authority in the Republic of Serbia:

Our website uses cookies to ensure proper functionality and a better user experience.

• Essential cookies are always active
• Other cookies are used only with your consent

You can manage cookie settings through your browser.

We reserve the right to update this Privacy Policy from time to time, in accordance with legal changes or improvements to our services.

All changes will be clearly published on our website.

Your rights will always remain protected and will not be diminished.